The ITB Travel & Tourism Report 2026/2027 shows that the mood in the industry is optimistic, but that strategic preparation often lags behind the challenges of an increasingly complex world. According to data from the market research institute Phocuswright, the European and US travel markets are largely saturated. Speaking at the opening of ITB Berlin 2026 on Monday, Mitra Sorrells, CEO of the US institute said that despite this, she expected global annual growth of around 5.3 per cent until at least 2027. The driving forces were India and Latin America.

British Airways is expanding its nonstop London Heathrow to Cincinnati Northern Kentucky International Airport service to six weekly flights from 29 March 2026, boosting capacity by 55 to 60 percent in response to rising demand. The timing could not be better. The Cincy Region, where German heritage meets urban energy and Southern hospitality, is gearing up for a standout year of landmark events, culinary innovation and major cultural moments, making 2026 the perfect time to visit.

Secret Atlas, pioneers of small-group polar exploration, has announced a new Svalbard and Greenland Summer Expedition Micro Cruise for 2027, combining both incredible destinations into one trip. This two-week adventure will navigate two of the Arctic's most coveted destinations in one journey aboard the ice-breaker expedition ship, MV Freya, offering a small group of just 12 guests a transformative experience.

New Virgin Atlantic app becomes a personal travel companion from booking to boarding Virgin Atlantic announces the launch of its new mobile app, designed to put the world of Virgin Atlantic in the pocket of every guest, making travel faster, simpler and smarter.

On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future.

There are destinations that whisper their appeal, and then there is Jamaica—an island that speaks in rhythm, colour, and warmth long before you arrive. From the moment the trade winds carry the scent of salt and spice, Jamaica announces itself not simply as a place on the map, but as a feeling: vibrant, soulful, and endlessly alive. This spirit travelled far beyond the Caribbean this year, finding its way to the heart of Europe at ITB Berlin, where Jamaica’s tourism presence felt less like an exhibition stand and more like an open invitation. In a hall buzzing with global possibility, the island stood out not by shouting, but by moving—through music, storytelling, and the unmistakable pulse of its culture.