ALL Accor, the powerful booking platform and loyalty program of Accor, and Uber announce a new strategic multi-market loyalty partnership designed to enhance their clients' travel and daily lifestyle journeys. The partnership between Accor and Uber enhances the customer journey by seamlessly connecting hospitality, mobility and delivery. Together, Accor and Uber are enhancing the travel experience by making it more connected, flexible, and rewarding—whether traveling for business or leisure, far away or closer to home.

Hilton today announces the opening of Conrad Athens The Ilisian, marking the rebirth of one of Athens’ most iconic landmarks. Formerly the beloved Hilton Athens, the property has undergone a significant transformation to emerge as a contemporary urban resort in the cultural heart of Athens. Marking the brand’s debut in Greece, Conrad Athens The Ilisian brings Conrad Hotels & Resorts’ signature blend of bold design, contemporary luxury and immersive connection to place to one of Europe’s most culturally resonant capitals. The hotel’s 278 guestrooms and suites are among the most spacious in the city and sit at the heart of The Ilisian, a new mixed-use destination that unites a vibrant line-up of restaurants and bars, a resort-style wellness offering anchored by Athens’ largest outdoor pool landscape, private residences and the House of NYNN private members’ club.

The Diplomat Beach Resort opens as Signia by Hilton Diplomat Beach Resort, ushering in a bold new chapter for the coastal beacon. The transition marks the property’s evolution into Signia by Hilton’s growing portfolio of approachable luxury hotels worldwide, as the legendary Hollywood Beach address introduces the brand’s vibrant atmosphere, experience‑led dining, refined wellness offerings, and premier meetings and events to South Florida.

Hilton has announced the launch of its 2026 Travel Advisor Appreciation Booking Incentive Contest, designed to recognize and reward the invaluable role travel advisors play in creating seamless, memorable experiences for travelers around the world. Now through August 31, 2026, global travel advisors can enter for a chance to win Hilton Honors Points throughout the promotional period. To participate, travel advisors first need to book reservations for customers through approved channels including travelagents.hilton.com, Hilton.com sites, the Global Distribution System (GDS) or wholesalers. Following each successful booking, travel advisors can then submit booking details and complete this entry form. Multiple entries are encouraged and not limited.

W Hotels, part of Marriott Bonvoy's portfolio of over 30 extraordinary hotel brands, today announces the official opening of W Sardinia – Poltu Quatu, following a preview in 2025. Set along one of the Mediterranean's most striking islands, the new opening brings the brand's design-driven, culture-forward perspective to Sardinia, building on the brand's dynamic growth in Italy alongside W Rome and W Florence.

Banyan Tree Phuket has unveiled a new chapter of intimate, all-inclusive luxury with the launch of their new Spa Pool Villas, a boutique adults-only villa lifestyle designed for travellers seeking meaningful connection, privacy, and a deeper sense of wellbeing. Nestled within a lush oasis overlooking a tranquil lagoon, the exclusive collection comprises ten expansive villas, each crafted as a private sanctuary where thoughtful design, curated experiences, and personalised service come together to create an immersive stay.