Alaska Airlines is revealing unique trends that are shaping the airline's bookings across its network this fall, including a rise in bookings to smaller, off-the-beaten path markets driven by guests seeking exclusive experiences. Alaska is prepared to welcome guests this season, which includes the busiest travel period of the year, with increased staffing, expanded flight options and enhanced service for an elevated and seamless travel experience.

InterLnkd, the travel industry’s intelligent shopping mall partner, has teamed up with PLAY airlines to launch the carrier’s new pre-travel shopping platform, offering curated products to customers in both Europe and North America. Announced at the World Aviation Festival, the partnership will see PLAY become the first airline to offer this functionality to North American travellers. Leveraging InterLnkd’s dynamic AI solution, the platform will give PLAY customers access to a specially curated selection of fashion, beauty, and essential products for their upcoming vacations.

Etihad Airways, the national airline of the United Arab Emirates, and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) are celebrating the exceptional growth of their Abu Dhabi Stopover programme. The relaunch of the initiative has exceeded expectations, significantly boosting Abu Dhabi's tourism sector.

In December 2023, LATAM had its first Boeing 777-300ER fitted with the bionic surface film in São Paulo, becoming the first airline outside the Lufthansa Group and in the Americas region to adopt this innovative CO₂-saving solution. Since then, the Latin American airline has been testing the sharkskin technology in daily operations. Given the proven results, LATAM has now decided to install the innovative film on four additional aircraft. Five AeroSHARK-modified aircraft operated by the subsidiary LATAM Airlines Brazil will soon be cruising the skies.

Emirates, the world’s largest international airline, has resumed passenger services to Lagos, Nigeria, with a daily service. The official delegation onboard was led by Adil Al Ghaith, Senior Vice President Commercial Operations, Gulf, Middle East and Central Asia; David Broz, Senior Vice President of Aeropolitical and Airline Industry Affairs and Sami Aqil Abdullah, Senior Vice President Emirates Airport Services Outstation and Business Support. The official delegation from Nigeria onboard the flight included His Excellency, Festus Keyamo, Honourable Minister of Aviation and Aerospace Development of Nigeria; His Excellency, Zayyan Ibrahim, Consul General of the Federal Republic of Nigeria in Dubai and the Northern Emirates and Adewale Babtunde Awolesi, Head of Chancery, Consulate General of Nigeria.

SWISS and Helvetic Airways are to extend and deepen their proven and long-standing partnership for a further five years. Helvetic Airways will operate up to 15 aircraft throughout the SWISS European network on SWISS’s behalf under the continued wet-lease agreement.