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AI shifts power in travel distribution from visibility to trust

AI shifts power in travel distribution from visibility to trust

Artificial Intelligence is shifting power in travel distribution away from visibility and toward trust, redefining how travelers discover, evaluate and book experiences. Rather than eliminating intermediaries, AI is reshaping where value — and control — sits across the travel ecosystem. As travelers increasingly rely on AI assistants to plan trips, the industry is moving from a search-driven model to one where algorithms decide what gets seen — and what gets sold.

12Go Launches a ChatGPT App, Opening Asia's Largest Ground & Sea Transport Network to AI-Travellers

12Go Launches a ChatGPT App, Opening Asia's Largest Ground & Sea Transport Network to AI-Travellers

12Go, the leading ground and sea transport brand in Asia and part of the Travelier group, today launches a ChatGPT App, bringing its large choice of buses, ferries, trains, and multimodal routes across Asia directly into ChatGPT. For the first time, travelers worldwide can use natural language to search and compare transport across Asia's most fragmented transport ecosystems — and book in seconds once redirected to 12Go's website and App.

KAYAK Launches Ask AI to Simplify Travel Planning Just in Time for the World Cup

KAYAK Launches Ask AI to Simplify Travel Planning Just in Time for the World Cup

KAYAK today introduced Ask AI, a new conversational travel planning experience designed to help travelers search, compare, and book trips more easily, as interest surges ahead of this summer's World Cup. Building on KAYAK's mission to make travel search more personalized and conversational, Ask AI is an industry first that lets travelers start planning their trip in a chat—while flight, hotel, and rental car results update live alongside the conversation, combining the ease of AI with the power of a traditional results page.

Virgin Voyages introduces Rovey, the brand's first AI crew assistant

Virgin Voyages introduces Rovey, the brand's first AI crew assistant

Virgin Voyages has introduced Rovey - the brand's first AI crew assistant and the first deliverable of Project Ruby, Virgin Voyages' long-term AI initiative built with Google Cloud. The announcement was made at Google Cloud Next in Las Vegas, earlier this week. Built with Google Cloud, Rovey is an AI travel-planning assistant for travel agents. It navigates the decisions that shape a cruise booking, where itinerary, timing, destination mix and onboard experiences all intersect. Instead of starting from a blank slate or navigating multiple itineraries manually, First Mates (agents) can rely on Rovey to make human-like recommendations based on a sailor's (guest’s) travel style, timing and preferences.

The Travel Technology Association responds as Republican lawmakers release national data privacy fra

The Travel Technology Association responds as Republican lawmakers release national data privacy fra

House Republicans are set to introduce two new federal data privacy bills that would set nationwide rules for how companies collect and use personal data. The proposals replace more than 20 different state privacy laws and give consumers new rights to access and control their information. This matters for the travel industry because travel companies – from booking platforms to B2B technology providers – handle large volumes of personal data across state lines every day. A single national standard would directly affect how these businesses operate, protect data and deliver seamless customer experiences.

VIRGIN ATLANTIC TAKES OFF IN CHATGPT WITH FIRST-OF-ITS-KIND AIRLINE APP

VIRGIN ATLANTIC TAKES OFF IN CHATGPT WITH FIRST-OF-ITS-KIND AIRLINE APP

Virgin Atlantic has become the first airline in the world to launch an app within ChatGPT, opening up a new way for customers to discover and plan their next trip simply by asking. Building on Virgin Atlantic’s AI-powered Concierge, the Virgin Atlantic app in ChatGPT allows customers to search for flights using everyday language, whether they’re dreaming of a beachside escape to sun-soaked Barbados, planning a last-minute trip to the bright lights of New York, or looking to soak up the vibrant energy of Delhi.

Smart Catering: reducing cabin food waste with AI

Smart Catering: reducing cabin food waste with AI

The global airline industry currently generates an estimated 3.6 million tonnes of cabin and catering waste annually, based on 2024–2025 data from the International Air Transport Association (IATA) and the Aviation Sustainability Forum (ASF). This volume is to be at four million tonnes by late 2025 and could potentially double by 2040 if current practices are not changed, primarily due to the increased passengers’ numbers.