KAYAK today introduced Ask AI, a new conversational travel planning experience designed to help travellers search, compare, and book trips more easily. Building on KAYAK's mission to make travel search more personalised and conversational, Ask AI is an industry first that lets travellers start planning their trip in a chat - while flight, hotel, and rental car results update live alongside the conversation, combining the ease of AI with the power of a traditional results page.

As travelers increasingly turn to conversational AI to plan trips, Wyndham Hotels & Resorts is extending its digital reach with a native ChatGPT app that makes hotel discovery and booking more intuitive, visual and connected. The new experience marks the first native hotel app from a major economy and midscale franchisor in the U.S. available within OpenAI's ChatGPT, reinforcing Wyndham's leadership in applying large language models (LLMs) to hospitality.

Hotel booking portal Agoda is taking the power of artificial intelligence to a whole new level with the unveiling of an innovative hotel discovery feature. This feature makes it easier for travelers to get answers before deciding on their accommodations. The recently introduced Agoda AI travel tool is one of the latest examples of technology built on top of generative AI. Moreover, it has the ability to offer real-time answers, personalized hotel recommendations, and an enhanced property exploration experience via Agoda’s platform.

Tokyo, once again, is poised to be at the heart of innovations in AI-led tourism thanks to WiT Japan 2026. This event promises to bring to Tokyo the world’s brightest experts in travel technology, hospitality and artificial intelligence for focused discussions on WiT Japan 2026 AI travel technology trends.

Travelers who use artificial intelligence for trip planning and in‑destination support are emerging as the industry’s most valuable customer segment, according to new research from Phocuswright. The findings show that AI‑using travelers take more trips, spend significantly more per year and engage more deeply with digital travel tools than those who have not adopted AI. Phocuswright’s new report, The AI Surge: Travel’s Fastest Behavioral Shift in a Decade, reveals that AI travelers have a median household income of $129,200 compared to $104,000 for nonusers, and take 3.8 leisure trips per year versus 2.9 among nonusers. They also spend $4,500 annually on leisure travel, far outpacing the $3,000 spent by those who do not use AI.

Ripe, enabling retention of local tourism value through its In-Market Travel Agency (ITA) Platform, and GuideGeek, the AI travel genius created by Matador Network, have announced a strategic partnership and integration. For destinations utilizing both providers, this collaboration integrates Ripe's real-time lodging and destination knowledge into GuideGeeks's custom AI travel tools.