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Marriott International Introduces Ask Bonvoy™ a New AI-Powered Search Experience

Marriott International Introduces Ask Bonvoy™ a New AI-Powered Search Experience

Marriott International, Inc. today announced the beta launch of Ask Bonvoy™, a new conversational, natural language search experience designed to help travelers more intuitively discover incredible destinations across the Marriott Bonvoy® portfolio of approximately 10,000 properties in 146 countries and territories. Ask Bonvoy is designed to help travelers search for stays and plan their trips using conversational language, delivering customized results that lead to unforgettable experiences.

Amadeus unveils major expansion of AI strategy across hospitality sector

Amadeus unveils major expansion of AI strategy across hospitality sector

AI-driven conversations are becoming a primary interface for inspiration, booking, and service in the hospitality space. As traveler journeys increasingly start in these environments, hotels must remain visible, in control, and able to convert demand – all without adding operational complexity. Amadeus is uniquely positioned to orchestrate the AI-enabled travel ecosystem and is accelerating this transformation to AI-driven commerce and intelligence, in a neutral and embedded way. By helping hoteliers capture demand in emerging AI channels, Amadeus is empowering teams with an integrated, outcome-driven portfolio.

Access Hospitality launches Access Evo,  an AI intelligence layer for hotels

Access Hospitality launches Access Evo, an AI intelligence layer for hotels

Access Hospitality has launched Access Evo, a new AI-powered intelligence layer that connects CRS, CRM, RMS and Booking Engine data into a single operating environment for hotel teams. Launching at HITEC 2026, Evo addresses one of the hospitality industry’s most persistent operational challenges: fragmented technology stacks that slow decision-making, increase manual reporting and make it harder for teams to act quickly on commercial opportunities.

BRAND USA AND U.S. HOST CITIES LEAN INTO INNOVATION AND AI TO ENHANCE WORLD CUP TRIP PLANNING

BRAND USA AND U.S. HOST CITIES LEAN INTO INNOVATION AND AI TO ENHANCE WORLD CUP TRIP PLANNING

As the United States welcomes international visitors for the 2026 FIFA World Cup, AI is transforming how fans experience their journey - from planning their trip and navigating language barriers to finding transportation, attractions, and last-minute information once they arrive. With the tournament underway, Brand USA, the official destination marketing organisation for the United States, is spotlighting the AI-powered visitor tools already in place across host cities, and how they’re helping millions of international fans make the most of their time in the United States.

TravelAI launches Traveler.md

TravelAI launches Traveler.md

TravelAI, The Travel Memory Company, today announced the launch of Traveler.md, a portable, user-owned travel memory file designed to help travelers move from repetitive, cold-start interactions to more relevant and more efficient travel experiences. The launch takes place at Phocuswright Europe in Barcelona, where TravelAI’s leadership will introduce the product to the global travel industry, where other tech leaders are discussing moving AI innovations from the lab to live use cases that solve real customer problems.

Travel Tech supports new effort to stop dominant platforms from steering consumer choice

Travel Tech supports new effort to stop dominant platforms from steering consumer choice

A bipartisan group of Senators is reintroducing the American Innovation and Choice Online Act (AICOA). The legislation is designed to promote fair competition in digital marketplaces by preventing dominant online gatekeepers from steering consumers toward their own products and services. It applies only to a small number of the largest platforms with at least $175 billion in annual revenue and significant U.S. user reach. Enforcement is carried out by the Department of Justice, Federal Trade Commission and state attorneys general, consistent with longstanding U.S. competition law.

The travel funnel is collapsing: Inside the rise of AI agents

The travel funnel is collapsing: Inside the rise of AI agents

For two decades, the structure of the travel industry remained remarkably stable. Travelers searched, compared, booked and experienced in a linear funnel shaped by search engines, OTAs, metasearch platforms and increasingly sophisticated digital marketing systems.

Flix Launches Its ChatGPT App, Bringing Sustainable & Affordable Travel Booking to Millions of Users

Flix Launches Its ChatGPT App, Bringing Sustainable & Affordable Travel Booking to Millions of Users

Flix, the global travel-tech company behind FlixBus and FlixTrain, today announced its integration with ChatGPT, enabling users to discover and plan bus and train journeys through natural conversation. With the integration, ChatGPT users can search for routes, compare travel options and seamlessly access Flix connections across Europe, North America, Türkiye, South America and Asia-Pacific. The experience combines conversational AI with Flix's real-time travel network and booking platform to make travel planning faster and more intuitive.

TripWorks achieves OCTO certification

TripWorks achieves OCTO certification

TripWorks, the AI- and business intelligence-powered booking and automation platform for tours, activities and attractions, today announced that it has achieved full OCTO certification. The certification confirms that TripWorks meets the open connectivity standard maintained by OCTO (Open Connectivity for Tours and Activities), the global non-profit that provides a shared API framework for the in-destination experiences sector.