AI Travel Technology News Page 12
Trip.com Group Reinforces AI Innovation and European Collaboration at ITB Berlin
Trip.com Group concluded its participation at ITB Berlin with strong demonstrations of its leadership in travel technology, artificial intelligence and strategic partnerships across Europe. At a series of panel discussions, the company shared insights into how innovation and data are reshaping traveller behaviour and partner opportunities, underscoring its commitment to powering the full travel journey from trip planning to in-trip support and beyond.
Thailand presents 'The New Thailand' vision at ITB Berlin 2026
The Tourism Authority of Thailand (TAT) is unveiling the Kingdom's latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world's largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With 'The New Thailand' vision, TAT strengthens the country's world-class destination status under the concept 'Unforgettable Experience: Healing is the New Luxury', spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.
Aerospace Tech Week confirms partnership with ADS Group
Aerospace Tech Week – the premier international exhibition and conference for aerospace technology – has today announced a partnership with UK trade association ADS Group as the event prepares to launch its inaugural UK edition.
How Airbnb is moving from the city to rural regions
Airbnb offers a range of services in addition to accommodation, from airport shuttles and city tours to private chefs. Speaking at ITB Berlin, Nathan Blecharczyk described it as the booking portal for a complete travel experience. According to the co-founder and CSO of Airbnb, his company relies on AI in various areas. In customer service, a third of all support requests are already handled by AI. The technology can also help with travel planning, because according to Blecharczyk, Airbnb has in-depth knowledge of its customers based on booking history and their interests.
HonTrip Debuts at ITB Berlin 2026 with Seeking China, Unveiling AI-Driven Cultural Travel Experience
HonTrip, a pioneering AI-powered intelligent travel platform, is set to make its debut at ITB Berlin 2026 alongside its inbound tourism brand Seeking China, unveiling a next-generation travel model redefining international travelers' exploration of China. At the show, the company will spotlight solutions that fuse AI itinerary planning, immersive cultural storytelling, and integrated medical and wellness travel — marking its foray into Europe and reinforcing its position in China's evolving inbound tourism market.
Sabre unveils once-in-a-generation company rebuild and its AI-first platform at ITB Berlin 2026
At ITB Berlin 2026, Sabre unveiled the culmination of a multiyear, once-in-a-generation rebuild of its technology, architecture, and operating foundations. This transformation has unshackled the company to deliver a single, unified, AI-first platform, purpose-built for velocity to innovate for whatever comes next. In the first major milestone for the new Sabre, the company has seized a first-mover position in agentic travel – a clean break from legacy industry architectures that have constrained travel industry innovation for decades. This watershed moment is visually underscored by the debut of Sabre's new brand identity, reflecting the reality of a company fundamentally reconstructed for what comes next.
The world of Virgin Atlantic, now in your pocket
New Virgin Atlantic app becomes a personal travel companion from booking to boarding Virgin Atlantic announces the launch of its new mobile app, designed to put the world of Virgin Atlantic in the pocket of every guest, making travel faster, simpler and smarter.
GO7 unveils Orchestrated VI to bring full interlining capabilities to virtual connections
GO7, the growth platform for airlines, has today announced the launch of Orchestrated Virtual Interlining, which enables carriers to sell connected journeys that feel like interlining – without the costs and complexity of traditional agreements.
ITB Berlin Convention 2026: Charting a course between crises and AI
This year, the ITB Berlin Convention is focusing on political expertise: The age of polycrisis and the impact of global tensions on travel behaviour are the subject of a keynote speech by Joschka Fischer, former German Foreign Minister, who will highlight how the tourism industry can position and assert itself in a world of increasing political uncertainty. The other events at the convention will also offer first-hand international experience and insider knowledge in 17 themed tracks on four stages: Top executives from global companies – including Google, Microsoft, Expedia and this year's official Premium Partner of ITB Berlin and co-host of the ITB Berlin Convention, Airbnb – will provide practical information on current strategies and projects that will shape the world of travel in the long term.
Amadeus snaps up AI conversational automation tool SkyLink
Founded to improve the corporate travel experience, SkyLink has built a proprietary AI architecture and multilayer orchestration engine designed to integrate simply and seamlessly into chat platforms
Omni Hotels & Resorts Modernizes Guest Engagement With Canary Technologies
Canary Technologies, the award-winning global leader in hotel guest management technology, announced today that Omni Hotels & Resorts has selected Canary to enhance the in-stay guest experience. Omni will leverage Canary's Guest Experience Platform across its portfolio to create more connected, personalized stays for every guest.
How The Use of AI In Travel Marketing Is Powering Smarter Growth
AI-powered marketing agencies have set a new standard of quality in a world where most brands require real-time performance and precise targeting. AI has transformed travel marketing through hyper-personalization, automated content creation and predictive analytics that have truly enhanced travelers' engagement.