STORY Hospitality, the UAE-based hospitality group known for its curated lifestyle properties, returns to Arabian Travel Market (ATM) 2025 for its sixth consecutive year, bringing a message of bold growth, authentic experiences, and people-led hospitality. The group will exhibit at Stand HC3100, located by the main entrance of Hall 3, from April 28 to May 1 at Dubai World Trade Centre.

Visit Algarve is inviting travellers to slow down and experience a different side of southern Portugal. Far from their golden beaches and golf resorts, the Algarve's lesser-known areas are emerging as havens for slow travel, where connecting with nature and local culture takes priority. From cycling quiet coastal roads and birdwatching in pristine wetlands to unwinding at rural retreats, the region is highlighting immersive, sustainable experiences that reveal its natural beauty and authentic way of life.

The Saudi Tourism Authority (STA) will showcase Saudi’s unique and diverse summer destinations designed to drive business for its trade partners at this year’s Arabian Travel Market (ATM) this week - as the country’s tourism sector continues to go from strength to strength creating significant opportunities for trade.

The 32nd edition of Arabian Travel Market (ATM) will open tomorrow at Dubai World Trade Centre, bringing together more than 2,800 exhibitors and over 55,000 travel professionals from 166 countries. Underscoring the growing importance of ATM in the global tourism landscape, international exhibitors account for 67% of companies showcased at the event, while the Middle East comprises 33% of exhibitors this year.

Bushtops Safari Camps will be launching its much-anticipated Bushtops Game Viewer, affectionately known as "The Beest", on 1 June 2025, a revolutionary luxury safari vehicle designed to transform wildlife exploration in the Serengeti. Following years of dreaming, design and construction, this one-of-a-kind innovation combines cutting-edge engineering with unparalleled comfort, offering guests an extraordinary way to experience Africa's wilderness.

Dubai dominates the global travel stage again in 2025, pulling off what can only be described as a tourism triumph of epic proportions. With more than one hundred and sixty countries represented, Arabian Travel Market 2025 is set to smash all records, secure billions, and redefine the future of world tourism like never before. From power-packed deals to paradigm-shifting innovation, this year’s edition of Arabian Travel Market 2025 is where Dubai dominates the narrative, where more than one hundred and sixty countries converge, and where history is written with every handshake.