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BRAND USA AND U.S. HOST CITIES LEAN INTO INNOVATION AND AI TO ENHANCE WORLD CUP TRIP PLANNING
As the United States welcomes international visitors for the 2026 FIFA World Cup, AI is transforming how fans experience their journey - from planning their trip and navigating language barriers to finding transportation, attractions, and last-minute information once they arrive. With the tournament underway, Brand USA, the official destination marketing organisation for the United States, is spotlighting the AI-powered visitor tools already in place across host cities, and how they’re helping millions of international fans make the most of their time in the United States.
New campaign turns passion for football into an invitation to experience Brazil
As the world once again turns its attention to football, Visit Brasil invites travellers to experience Brazil's culture, hospitality, and energy, with an eye on the FIFA Women’s World Cup 2027 Listening to match commentary on the radio before kickoff. Setting up a goal with flip-flops on the street. Watching the beach turn into a grandstand, a bar become a celebration, and a victory embrace welcome newcomers. In Brazil, supporting a team is a collective experience that begins long before the whistle blows and fills the country’s streets. This is the energy behind Visit Brasil’s new advertising campaign launched in the United States.
Kenya Boosts Africa’s Tourism Growth, Emerging as a Leading Sustainable Tourism Powerhouse
The World Travel & Tourism Council (WTTC) today reveals that Africa is entering a new era of tourism growth, with Travel & Tourism (T&T) outperforming the wider economy and positioning the continent among one of the world’s fastest-growing regions in 2026.
Saudi Red Sea Authority Strengthens Sector Regulation and Enhances Readiness
Saudi Red Sea Authority (SRSA), in its 2025 Annual Report, highlighted a set of key achievements that reflect its continued progress in building a more regulated, efficient, and sustainable coastal tourism sector. These efforts included developing regulatory frameworks, enhancing operational readiness, strengthening compliance, and supporting investors, in in line with the objectives of Saudi Vision 2030.
Formula 1® will continue racing in Las Vegas, the Sports and Entertainment Capital of the World
Formula 1® will continue racing in Las Vegas, the Sports and Entertainment Capital of the World, through to 2037, following a new 10-year extension. Las Vegas Grand Prix, Inc., Clark County officials and the Las Vegas Convention and Visitors Authority (LVCVA), have all committed to the long-term future of one of the standout events on both the United States and global sporting calendar.
Revealed: The Northern Hemisphere destinations with the best summer solstice conditions
While the summer solstice is often associated with druids, hippies, and sun salutations, new research from walking holiday specialists Inghams Walking reveals it's also one of the most rewarding times of year to travel in the Northern Hemisphere, thanks to its long daylight hours, high visibility, and stable temperatures. Also known as ‘midsummer’ in some countries, the solstice is an astronomical event marking the longest day and shortest night of the year, occurring when one of the Earth’s poles has its maximum tilt towards the sun.
Summer Adventures in Isère, French Alps
Summer Skiing… but not as you know it Autrans-Méaudre en Vercors has signed a contract with Skwheel to become the first E-Skool in Isère. The French start-up has pioneered the world’s first all-terrain electric skis that recreate the thrill of carving down a mountain year-round. Available in two models, the Peak and Peak S, these electric skis turn all types of terrain - including sand and gravel - into ski slopes. Launching this summer, visitors to Autrans-Méaudre en Vercors can choose from one of three different Skwheel experiences: introductory sessions; guided routes that showcase the natural beauty of the Vercors; and advanced training for those who want to go further and faster. https://www.skwheel.com/
Etihad Airways lands in two of Europe's most beloved destinations
Etihad Airways, the national carrier of the United Arab Emirates, proudly announced the launch of two new European routes this June: direct services to Kraków, and Palma de Mallorca. These additions mark a significant milestone in Etihad’s expanding European network and reinforce Abu Dhabi’s role as one of the world’s most connected destinations. Antonoaldo Neves, Chief Executive Officer at Etihad Airways said: "These two new routes are a proof point of Etihad's ambitions in Europe. Kraków and Palma de Mallorca are two of the continent’s most captivating destinations, and by connecting them directly to our home in Abu Dhabi we are opening new possibilities for leisure travellers, businesses and communities.
La Résidence Phou Vao Invites Travellers to Embrace the Art of Slow Travel in Luang Prabang
In a world increasingly defined by fast-paced itineraries and packed schedules, a different style of travel is quietly gaining momentum. Slow travel encourages travellers to linger longer, connect more deeply, and experience destinations beyond the highlights. Nestled on a peaceful hill overlooking the UNESCO-listed town of Luang Prabang, La Résidence Phou Vao offers an ideal setting for this more meaningful approach to discovery.
QIC Expands Its Digital Ecosystem with New Travel Solutions
Qatar Insurance (QIC), the leading insurer in Qatar and the MENA region, has announced the launch of new travel-related features on its QIC App, further enhancing the digital experience for travelers to and from Qatar with extra convenience and ease.
End of Summer Travel: Where Indian Travellers Are Heading Before the Season Ends
As summer gives way to the festive season, Indian travellers are making the most of the shoulder season with one final getaway. Pleasant weather, fewer crowds and attractive offers are driving demand across international and domestic destinations alike. From iconic European journeys and Asian cultural discoveries to Himalayan adventures and spiritual pilgrimages, SOTC Travel's curated holidays offer something for every type of traveller.
Destination Marketers Bet Big on Football
Last week, the United States, Canada and Mexico kicked off the largest destination marketing programme ever built around a single sporting event: a bet that eight years of preparation and six weeks of global attention will translate into lasting visibility and long-term growth in visitors and investment. The build-up has been turbulent. Visa restrictions, border politics, travel costs and geopolitical tensions have dominated the conversation in a way no host nation would have chosen. Yet all three countries remain committed to playing until the final whistle.