For the seventh time in eight years, Verbier has claimed the title of Switzerland's Best Ski Resort at the World Ski Awards. Already a winner in 2018, 2019, 2021, 2022, 2023 and 2024, the resort once again confirms its status as an icon of Swiss skiing. This new achievement, the result of a collective effort, celebrates an entire community with partners, residents, seasonal workers and enthusiasts who make Verbier shine far beyond its borders. Thanks to this shared momentum, the destination secured the highest number of votes among Switzerland's most prestigious resorts.

At WTM London, Lizzie Cole, Subsecretary for Tourism Promotion at SEFOTUR Yucatán, introduced the state’s new ‘Mayan Sanctuary’ campaign - a call to discover a Mexico defined by heritage, safety, and authenticity. The initiative positions Yucatán as a destination of living culture, world-class gastronomy and sustainable growth, inviting European travellers to look beyond the beaches of Quintana Roo.

Riyadh, now more a symbol of transformation than tradition, is right now playing host to one of the most significant gatherings in global tourism history. The 26th UN Tourism General Assembly, taking place from 7 to 11 November 2025, marks the fiftieth anniversary of the organisation and the first time the event has been held in the Gulf. As delegates entered the third day of discussions this morning, the sense of momentum was unmistakable.

The UN Tourism Executive Council has marked a historic milestone, nominating Shaikha Nasser Al Nowais of the United Arab Emirates as the next Secretary-General of UN Tourism, effective 1 January 2026. Her nomination, announced during the 123rd session of the Executive Council in Segovia, will be presented for confirmation at the 26th UN Tourism General Assembly in Riyadh, Saudi Arabia (7–11 November 2025).

In a landmark move spotlighting the intersection of travel, technology, and sustainable growth, the United Nations World Tourism Organization (UN Tourism) has unveiled its Global Artificial Intelligence Challenge, poised to reshape the future of tourism through deep-tech innovation. Launched in late 2024, the challenge seeks to bring start-ups and scale-ups into the heart of tourism transformation, offering AI-driven solutions that span everything from destination branding to operational efficiency and education.

The World Travel & Tourism Council (WTTC) is s delighted to announce that the Zagreb Tourist Board has joined as a Destination Partner, reinforcing WTTC’s growing network of leading destinations committed to advancing sustainable growth and innovation in global Travel & Tourism. The Zagreb Tourist Board is the official organisation dedicated to promoting Croatia’s capital as an attractive and dynamic tourist destination. Its mission is to showcase Zagreb’s rich cultural heritage, vibrant urban atmosphere, and authentic local experiences throughout the year.