Wyndham Hotel Group, the world’s largest hotel company as measured by number of hotels, announced that it has entered into an agreement with Brazilian real estate company EmCorp to launch the Super 8® and Wyndham Garden® brand offerings in Brazil.
The agreement calls for 3,000 guest rooms to be developed in the country through 2014. Currently, six deals have been finalized to open Super 8 hotels in Congonhas do Campo, Sete Lagoas, Betim, Lagoa Santa and Pouso Alegre with additional agreements anticipated to be executed this year.
The agreement is part of Wyndham Hotel Group’s strategy to develop select brands in its portfolio in key countries throughout Latin America.
Senior Vice President and Managing Director Daniel del Olmo said, “Our team is committed to executing upon our company’s strategy to develop and grow Wyndham Hotel Group brands in this thriving region, including rapidly growing markets like Brazil, Argentina, Peru, Colombia and Mexico. We’re doing so by regularly engaging with leading developers and owners, hotel companies and other key constituents, as these relationships will play a significant role in expanding our hotel offerings to travelers looking for additional lodging options.”
Upon opening, the hotels will be available on GrupoWyndham.com, which currently offers consumers information and reservations in Spanish for select Wyndham Hotel Group properties across Mexico, Costa Rica and Panama. Wyndham Hotel Group plans to expand the site’s offerings to the remainder of Latin America and make all information and reservations also available in Portuguese.
Wyndham Hotel Group currently has 88 properties in 13 countries throughout Latin America, including 13 hotels already open and operating in Brazil under the Ramada®, Howard Johnson® and TRYP by Wyndham™ brands.
EmCorp is a real estate development company that is privately held by BRIZ, a Brazilian holding company, working in association with Construir of Grupo Orguel and CAC Engenharia to plan, develop and build hotels in Brazil. Dan Fonseca, chairman of BRIZ, said the Brazilian market is ready for a hotel product like Super 8.
“Investments are moving inland in Brazil, with new plants and factories, as well as oil and ore exploration. However, there is a lack of infrastructure of hotels in mid-sized cities in Brazil to support this movement,” said Fonseca. “We are experiencing now the same process seen in the United States in the 1970s and 1980s and Super 8 is the perfect flag to fill this gap.”