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World Travel Market 2016: Sports tourism comes under spotlight

World Travel Market 2016: Sports tourism comes under spotlight

Barcelona, a Tour de France winner, Wimbledon All English Lawn Championship, and the English football Premier League will headline the inaugural Global Sports Tourism Summit at WTM London.

The Global Sports Tourism Summit at WTM London takes place on Monday, November 7th in Platinum Suite 1.

The summit kicks off at 13:30, with an introduction from University of Swansea Professor Terry Stevens.

British Lion and Irish rugby star Keith Wood will then discuss the opportunity of sports tourism.

Wood is Director of W2 Consulting, who are organising the summit.


Event Scotland’s Paul Bush will outline Scotland’s “wining ambition” to make it an international sports tourism destination.

Bush is followed by Catalonia Tourism Board’s director of marketing, Patrick Torrent, who will speak on Barcelona and Sport – A Global Partnership for Sports Tourism.

Cycling’s ‘Triple Crown’ winner Stephen Roche’s session is titled A View From Both Sides of the Sporting Fence.

In 1987, Roche won the Tour de France, Giro d’Italio, and the World Championship.

He now runs Stephen Roche Cycling Holidays & Training Camps.

Enhancing the Sports Tourism Experience is the next section of the summit with Julian Jenkins, chief executive of Fanylse, looking at Creating the Fan Experience – What we Can Learn From Sport.

Wimbledon All England Lawn Championships’ James Ralley will discuss Beyond Two Weeks’ In The Year – Targeting A Global Audience Through Digital Marketing.

Afterwards, Tom Cassidy, head of tourism for Liverpool FC, explores the Premier League Sport Tourism Experience.

Visit Flanders, chief executive, Peter de Wilde will then discuss Combining Mass Participation Events and Professional Events – The Destination Benefits.

Flanders hosts the Tour of Flanders, one of the major races on the cycling calendar.

The content concludes with Sportcal chief executive Mike Laflin, who reviews the City & Nations Sports Index.

World Travel Market London, conference and events manager, Charlotte Sutton, said: “We have a great line up for the inaugural The Global Sports Tourism Summit at WTM London.

“Sports tourism is a vital and fast growing segment of the travel industry with tourists travelling for both big spectator events such as the Olympics and football World Cup, and participation events such as marathons and cycling races.”