This week during World Travel Market in London, NYC & Company is showcasing the ‘new’ New York City and great value winter experiences available throughout the five boroughs to influential members of the global travel industry.

The official destination marketing organisation will also spotlight the city’s starring role in the upcoming movie Fantastic Beasts and Where to Find Them.

Utilising the tagline ‘Fantastic NYC’, the new campaign highlights the fantastical New York City seen in the film.

“Right across the five boroughs, New York is evolving, with new attractions, developments and cinematic sites making the City a must-visit destination year-round,” said NYC & Company president, Fred Dixon.

“We are thrilled to be back in the UK at World Travel Market as we look to achieve another overall record-breaking year for tourism, help the travel trade discover the City during the winter months and share the modern-day magic of Fantastic NYC.”

New York is experiencing a period of momentous growth, with new hotels, attractions and other developments taking place.

The city is currently home to more than 110,000 hotel rooms, with a total of 135,000 rooms expected by the end of 2019.

Notable new openings include The Beekman, Arlo Hudson Square, The William Vale and Four Seasons New York Downtown.

In February 2017, visitors can look forward to the debut of Firmdale Hotels’ The Whitby, and a unique waterfront eco-luxury retreat in the shape of 1 Hotel Brooklyn Bridge.

The city’s many evolving neighbourhoods also continue to provide visitors with a range of diverse and authentic experiences.

Highlights include the revitalisation of Lower Manhattan 15 years after 9/11, including the new Eataly NYC Downtown and Westfield World Trade Centre, adding to last year’s monumental opening of One World Observatory.

Set in a magical dimension of 1920s New York, the enchanting locations featured in the upcoming movie Fantastic Beasts and Where to Find Them will too be showcased at the global travel show.

Designed to inspire visitors to create their own magical moments, the Fantastic NYC initiative will spotlight the city’s historic sites, hidden locales and resident beasts. Called “roaring” for a reason, the 1920s brought a surge of prosperity to NYC – the height of the Jazz Age, the birth of the Broadway musical, the construction of skyline-defining art deco skyscrapers and the dawn of a new era of urban development.