World Luxury Expo, Abu Dhabi, the third edition of the World Luxury Expo series, will launch today at the magnificent Emirates Palace.

World Luxury Expo will showcase a selection of the world’s leading luxury brands in one spectacular venue, where access is by invitation-only.

The event runs until September 29th.

A Guinness Book of Records holder for the most expensive and most precious model car in the world, a gold and diamond encrusted Lamborghini Aventador LP 700-4, valued at US$ 7.4 million, is being presented by model carmaker Dipl.-Ing.

Robert Wilhelm Gülpen, who has been creating luxury car models from solid precious metals such as gold, silver and platinum for the past twelve years.

The replicas cover the range of all leading car manufacturers and are accessible to anyone with a taste for luxury and a love of cars. 

Gold & Co London are presenting the world’s first 24 karat gold plated Gold and Rose Gold as well as Platinum iPhone 5S just days after Apple officially launched their latest technological innovation.

Individuals with a taste for technology and luxury will have the opportunity to combine their needs thanks to the new 24 Karat Gold iPhone 5, Rose Gold and new this year, the Platinum iPhone 5S, all three of which are to be unveiled by Gold & Co London.

These pieces are available from Collectors Palace, Dubai Mall and Atlantis Hotel, Palm Jumeirah, Le Rêve D’or.

For the first time ever in the United Arab Emirates, the Zenvo ST1 Supercar will be revealed at World Luxury Expo, Abu Dhabi.

This hand-built 7 litre V8 engine supercar has a limited production run with only 15 cars to be built and sold to specially approved customers.

The World Luxury Expo series has steadily gained momentum and status in the region, having already concluded two successful recent World Luxury Expos, the inaugural event at Burj Al Arab, Dubai in January 2013 and the second in February 2013, at the palatial Ritz-Carlton, Riyadh.

The event will feature a wonderful selection of carefully selected luxury categories including fine art, high-end jewellery, fashion, hand-crafted time pieces, designer furniture and exquisite table settings, luxury automobiles, fine dining, private aviation, and luxury travel.

All participating exhibitors are leaders in their respective fields, who constantly strive for the ultimate in quality and perfection.

Following the Abu Dhabi edition, World Luxury Expo will continue to Doha from November 14th-16th 2013 and then onto the Kingdom of Saudi Arabia in 2014, creating an annual signature series of events in the GCC region.

More information on the official website.