Westin Hotels offers guests new outdoor workout experience
Westin Hotels & Resorts announced a partnership with ElliptiGO, creator of the world’s first outdoor elliptical cycle, that will offer guests a new, innovative device to help them stay healthy and fit when away from home. Just in time for summer, guests at participating properties can rent the $2,500 ElliptiGO 8C as part of their daily workout routine and take in the local sights for an average rental fee of $10. Properties participating in the pilot program that will run throughout the summer include The Westin Hilton Head Island Resort & Spa, The Westin Kierland Resort & Spa, The Westin Savannah Harbor Golf Resort & Spa, The Westin Georgetown, Washington D.C., and The Westin Mission Hills Resort & Spa.
Take your summer workout outdoors with Westin
The ElliptioGO combines the best of running, cycling and the elliptical trainer to deliver a fun, low-impact, high-performance outdoor workout. Based on popularity of elliptical machines as seen in the brand’s signature WestinWORKOUT® fitness studios and the prevalence of bike lending programs at hotels nationwide, partnering with ElliptiGO to offer this innovative fitness device was a natural fit for the Westin brand.
“Our pilot program with ElliptiGO reinforces the brand’s commitment to promoting an active lifestyle and making exercise convenient for our guests in innovative and exciting ways,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts.
“We are very excited to partner with Westin to offer the ElliptiGO to their guests,” remarked Bryce Whiting, Vice President of Sales for ElliptiGO. “We’ve had a great deal of positive feedback from the first properties that received ElliptiGOs and feel Westin Hotels is the perfect fit given their commitment to their guests well-being.”
Westin Continues to Innovate
The ElliptiGO offering joins a host of initiatives recently introduced by Westin Hotels & Resorts that have been designed with the guests’ well-being in mind. Most recently, Westin announced a brand-wide gear lending program in collaboration with New Balance. This program helps guests overcome the hurdles of exercising on the road with access to New Balance footwear, apparel and fitness program content through this innovative product loan program. Earlier this year, Westin announced a complete refresh of the WestinWORKOUT® program to match the evolving fitness trends among guests and further enhance the brand’s goal of promoting well-being in travel. In September 2011, Westin launched a brand-wide Associate Enrichment program, introducing the brand’s “Elements of Well Being Platform” to more than 25,000 associates around the world through key touch points. Westin also unveiled its groundbreaking “For a Better You” ad campaign in May 2011 that uses artistic imagery to depict the “Elements of Well Being” that help guests leave feeling better than when they arrived. In late 2009, the brand launched a sleep study and sleep hotline with National Sleep Foundation aimed at helping travelers troubleshoot common sleep problems. Westin also partnered with SuperFoods Partners LLC in the fall of 2007 to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a healthy, 100% smoke-free hotel experience.