W Hotels Worldwide, now part of Marriott International, has opened its newest property in Las Vegas.

W transformed a 289-room tower of SLS Las Vegas, providing guests an elevated hotel-within-a-hotel experience, located on the emerging north end of the Vegas Strip.

“If there are two things in this world that were truly made for each other, it’s W Hotels and Las Vegas,” said Anthony Ingham, global brand leader, W Hotels Worldwide.

“After nearly two decades of anticipation, W Las Vegas will show guests a different side of the strip, offering an unexpected and irreverent twist on the typical Sin City experience.”

Built by PENTA Building Group designed by Gensler in collaboration with AvroKO Hospitality Group, guests arrive at the Welcome Desk and are invited into the brand’s signature Living Room to mix and mingle.

Evoking a sense of Vegas glamour, the Living Room bar was inspired by casino gaming tables, while intimate seating nooks nod to the hotel’s original mid-century incarnation as the Sahara.

Bold and energetic, the 289 rooms at W Las Vegas were designed by Philippe Starck in collaboration with Gensler, and offer an exclusive escape from the chaos of Sin City.

Each room features a cheeky interpretation of luxury hospitality that Starck is known for, as well as the signature W bedding and sumptuous Bliss bath amenities.

W Las Vegas remixes an iconic address with three floors of brand new, state-of-the-art meeting and event space.

The adjacent SLS Las Vegas hotel serves up an additional 80,000 square feet of flexible meeting and event space, to play host to any size event.

The rooftop WET Deck is an elite oasis for guests, providing an intimate escape to see and be seen in a private cabana or at the destination bar.