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VisitFlorida launches online marketing tool to agents

VisitFlorida is launching its first ever e-learning programme, the VisitFlorida Expert; a useful tool designed to give UK and Irish travel agents a comprehensive overview of the Sunshine State and all it has to offer.

Alfredo Gonzalez, vice president international sales and marketing development, will be leading the launch, introducing the new e-learning programme to agents at a product training event in central London from tomorrow.

Created in association with Equator Learning, the VisitFlorida Expert takes approximately 60-75 minutes to complete and is made up of five modules, with each module ending with a simple test.

Sue Marshall, VisitFlorida account director, UK and Ireland said: “We’re excited to be launching our first online training programme for travel professionals.


“It’s a great platform for us to showcase Florida, and provide agents with a wide range of information on the wonderfully diverse state of Florida.

“We have the ever-popular and continually evolving theme parks, a nature-rich and varied landscape that offers endless outdoor activities, and of course, 825 miles of beautiful beaches.

“What I love best about the programme is that it’s flexible - agents can dip in and out by taking individual modules as and when time allows.”

On successful completion, all agents will be able to download their VisitFlorida Expert certificate and will be given priority for all future Visit Florida events and fam-trips.

To celebrate the launch, VisitFlorida give a goody bag to the first 100 agents to enroll and the first 25 agents to successfully complete the course will receive a Florida flamingo lamp.