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Virgin Hotels launches new app ‘Lucy’

Virgin Hotels launches new app ‘Lucy’

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has introduced Lucy, its mobile app that allows guests to integrate their device into their hotel experience. 

Lucy will give users a seamless and customised stay by transforming their digital ecosystem into a personal hotel assistant by fulfilling requests for services and amenities, functioning as the room thermostat, streaming personal content and more.

Doug Carrillo, vice president of sales and marketing, Virgin Hotels, commented: “Our mobile app Lucy, will put guests in the captain’s chair.

“The technology will be smart and intuitive, and light the way to a more immersive experience within the hotel.

“We can’t wait to build upon the platform as the brand and our guests’ needs grow.”


Lucy will put many aspects of the hotel experience at guests’ fingertips, before during and after their stay.

Functions include the ability to make reservations, check in, adjust room climate, stream personal content onto guest televisions, and transform a guest’s smart phone into the TV remote.

Guests will also be able to use to the app to reach the front desk or dining outlets and live chat with staff or other guests via the hotel’s chat room and message center.

The mobile app will also be linked to the recently announced Virgin Hotels preference program, The Know.

By completing The Know questionnaire and using Lucy, guests can request their preferences including what items they want to find (and not find!) in their mini bar.

Lucy is free and can be downloaded by visiting, the App Store or Google Play.

Virgin Hotels’ first property will open in Chicago later this month, with Nashville following in 2016 and New York in 2017. 

Virgin Hotels continues to explore properties in cities such as Boston, Dallas, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington DC, and London; locations where it is pursuing hotel and office conversions and ground-up development.