Virgin Atlantic has announced the launch of three new ways to fly economy as part of a multi-million-pound investment in the cabin for the 21st century traveller.

Recognising that one size doesn’t fit all, from spring this year Virgin Atlantic will introduce Economy Delight, Economy Classic and Economy Light tickets.

The three new ways to fly will allow customers to choose the product that suits their budget and travel style – but never compromise on inclusive food and drink, unrivalled service, and inflight entertainment.

Economy Delight will offer a seat with 34-inch legroom, priority check in and boarding as well as advanced seat assignment.

Economy Classic will now offer free seat assignment – providing extra reassurance for families and groups that they can sit together.

The new Economy Light ticket will always offer Virgin Atlantic’s lowest fare - making long-haul travel affordable and accessible for millennials, and customers jetting off on city breaks.

Passengers will only be allowed hang luggage and will not be able to make changes to their bookings.

Craig Kreeger, chief executive of Virgin Atlantic, said: “We’re unveiling the biggest change to our Economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers.

“We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin. 

“We always want flying with Virgin Atlantic to be more special than other airlines, and we’ll never compromise on excellent service, industry leading food and drink and cutting edge inflight entertainment – regardless of which Economy ticket our customers are travelling on, they’ll be able to enjoy all this onboard.”