Virgin Atlantic has announced that it will be bolstering its commercial line up with two key appointments.

Luke Goggin will join the airline as vice president, global sales in August.

In his new role, Goggin will be responsible for global sales performance, with direct accountability for all corporate and agency sales.

He will be working closely with joint venture partners Delta Air Lines, Air France and KLM, and exploring new revenue growth opportunities with SkyTeam and other partner airlines across the global portfolio.

Rachel Wilton, head of sales operations at Virgin Atlantic, will act as interim vice president, global sales until August.

Goggin commented: “I have long admired Virgin Atlantic and I’m very much looking forward to taking on this pivotal role.

“I’m thrilled to be joining such a strong sales team, building on Virgin Atlantic’s robust trade, corporate and industry body relationships to drive profitable growth.”

Goggin joins Virgin Atlantic from British Airways, where he was head of UK & Ireland sales and global accounts, accountable for the airline’s indirect revenue in the UK and Ireland, as well as global revenue accountability for its largest corporate customers and travel management company partners.

Meanwhile, Liz Mathews will join the business as vice president, Virgin Atlantic Holidays, in March.

She joins from Flight Centre Travel Group where she held the role of retail managing director and led Flight Centre UK through the pandemic to emerge a stronger, more profitable business.

Mathews commented: “Demand for brilliantly different experiences is greater than ever post pandemic, where customers are choosing to spend on a trip of a lifetime over hard goods.

“I’m delighted to be joining the airline to lead the Virgin Atlantic Holidays team, delivering dream holiday experiences and contributing towards the airline’s ambition to be the most loved travel company.”