TUI UK&I has announced Helen Caron and Jeremy Osborne will join the UK board with immediate effect.

Jeremy Osborne, digital director, has been appointed to board director of strategic innovation and business change, a newly created function designed to drive strategy and manage all business change activity.

Osborne will also lead the business-wide innovation programme within the newly formed TraveLab, incubating and implementing new ideas to enhance the customer experience, through technology, process and service.

As the cruise business continues to play a fundamental part of overall growth, Helen Caron, managing director of Thomson Cruise, has taken a position on the UK board.

Caron will continue to drive the cruise strategy forward, focusing on improving product, and customer experience.

The launch of Discovery, the newest addition to the Thomson Cruise fleet will also form part of Caron’s primary focus.

Nick Longman, managing director – TUI UK&I, said: “I am delighted to welcome Jeremy and Helen to the UK Board.

“They bring a huge amount of expertise and experience to the business and, alongside my other Board members, are fundamental in delivering a best in class offering for our customers.

“The introduction of the TraveLab innovation programme is a very exciting step on our journey; it will allow us to continually drive the business forward in an increasingly technologically driven world.

“I’m confident that these changes will improve both strategic focus and operational delivery, which will provide our customers with an even better holiday experience.”