TUI Travel’s Activity Sector has strengthened its PR team to best service the growing Adventure and Sport Divisions.

As part of the restructure, Suzanne Seyghal has been appointed to the newly created position of Adventure Division PR Manager. Suzanne has taken immediate responsibility for all PR activity across The Adventure Company, Gecko’s Adventures, Headwater, Imaginative Traveller and Peregrine Adventures brands.

Lynsey Devon, TUI Travel PLC’s Activity Sector PR Manager, will be dedicated to developing the media opportunities across TUI’s recently expanded Sports Division brands. Lynsey’s in-depth knowledge of the media, together with her passion for sport will bring a wealth of experience to this role. The plan now is to continue the division’s growth in the Sport Division which now requires Lynsey’s dedicated skills and experience to match the increasing demand required.  Lynsey will be looking after Thomson Sport, Events International, Mango Events, Sportsworld, Sport Abroad, Gulliver’s Sports Travel, AST, Fanatics, Flexi, Tall Stories and Williment’s.

From this week the expanded PR team will be based in the Thomson Sport London Office in Wimbledon, where Mango Events and Sports Abroad are also located.

Speaking of the new position, Mark Thompson, Marketing Director of TUI Travel PLC’s Activity Sector, explained:  “We know from our ‘Passport to Adventure’ travel analysis earlier this year that adventure is a growing sector of the travel market and are delighted to further strengthen our adventure team with the appointment of a dedicated PR Manager.  We are confident that Suzanne’s extensive experience of promoting international leisure products and her passion for adventure travel will help ensure we’re well positioned to maximise our position in the marketplace.”

Suzanne brings with her 12 years of travel and leisure PR experience gained in-house with IHG (InterContinental Hotels Group) and Raleigh International as well as agency-side with travel marketing specialist companies. Here she specialised in tourist boards and led PR activity across more than 20 high-profile destinations including Bermuda, Egypt, Hawaii, Jordan, Kenya, Namibia and Portugal.