HBX Group has announced the appointments of Xabier Zabala as chief operations officer (COO) and Javier Cabrerizo as chief strategy and transformation officer (CSTO).

This announcement marks a significant step in strengthening the executive committee as the company continues to expand its global footprint and drive forward its strategic objectives.

Zabala, who joined the company in 2016 and has occupied leadership positions in the commercial and operations areas, now joins the executive committee.

With a strong management consulting background at McKinsey & Company and an MBA from MIT Sloan, he has held senior roles across strategy, analytics, digital transformation, customer service and financial services.

He will supervise global operations across brands and products, ensuring a seamless delivery of high-quality services to HBX Group partners worldwide.

Xabier Zabala becomes chief operations officer with HBX Group

Cabrerizo has been working for HBX Group for the last decade with a dedicated focus on reshaping the travel industry.

Prior to HBX Group, he held several senior roles as strategy consultant advising leading global companies across several industries, private equities and venture capitals.

He remains connected with the start-up ecosystem, acting as a board member and adviser on selected ventures. 

Javier Cabrerizo becomes chief strategy and transformation officer at HBX Group

Additionally, HBX Group will welcome Brendan Brennan as chief finance officer (CFO) from October.

He is a seasoned financial executive with a distinguished career in financial management and corporate finance and will lead financial operations, ensuring robust financial health and driving value for shareholders.

Brendan Brennan takes up the role of chief finance officer

“We congratulate Xabier Zabala and Javier Cabrerizo for their incorporation to the executive committee and are thrilled to welcome Brendan Brennan to the HBX Group family,” said Nicolas Huss, chief executive of HBX Group.

“This is an extremely interesting time in our company, and we are lucky to count on their collective expertise and leadership as we continue to drive innovation, operational excellence, and strategic growth.

“These appointments are reflection of our commitment to strengthening our leadership team to better serve our clients and stakeholders.”