Travelocity partner network launches white label mobile platform
The Travelocity Partner Network (TPN) has launched an innovation that is the first of its kind in the online travel space: a white-label mobile platform for its members and affiliates. This platform uses the robust, powerful technology behind TPN’s own online travel booking tools.
The new TPN mobile platform is designed to detect the presence of a mobile device automatically and to serve up a mobile interface to consumers using smart phones compatible with HTML 5, including iPhone and Android devices. The CSS4 architecture supporting the interface enables affiliates to maintain a consistent brand experience from the desktop to the mobile screen.
“Our affiliates want the ability to offer a consistent user experience across web and mobile devices,” said Yannis Karmis, President of Travelocity Business and Travelocity Partner Network. “TPN’s new mobile offering enables consumers the immediate convenience of booking a hotel via mobile device at any moment of the day, and the mobile interface detail is designed to accommodate the ease of use for fingertip-sized button selection and delivers quick auto-complete functionality when entering destinations.”
Members can either opt to brand the mobile display with their brand imagery or utilize the powered by Travelocity logo to highlight the co-branding relationship. TPN members can configure the mobile display in TPN’s Partner Support Center in a matter of a few minutes. For more advanced online travel partners and affiliates, the mobile platform can be configured to work within any native app.
Additionally, consumers can research hotel amenities, photos and rates to make their ideal hotel selection from several hundred online travel sites and destination management organizations.
According to EyeforTravel, Google data shows that mobile hotel booking transactions accounted for more than $200 million in sales in 2010, and that they are in a strong growth position. Now, TPN partners are empowered to capture a piece of this growing segment.
Many of TPN’s premier accounts have already tested or launched this new mobile application, including leading Destination Marketing Organizations (DMOs) such as Visit Orlando.
“It’s great working with a stellar brand and partner like Travelocity, especially since we are able to integrate this new mobile hotel booking engine into our mobile site,” said Peter Cranis, Visit Orlando’s Vice President of Global Consumer Marketing. “It is a great tool for the consumer and will make the booking process even easier.”