Raising the sought-after Trademark Hotel Collection flag at nine new destinations in the United States, hospitality giant Wyndham Hotel Group is ushering in more of its soft brand’s unique hospitality flair coast to coast.
The latest additions in New York City, California, Ohio, Utah, Louisiana, Nebraska and Vermont more than double the brand’s United States portfolio to 15 hotels and more than 2,000 rooms.
Launched last year, Trademark is a collection of upper-midscale-and-above hotels with fiercely independent spirit and individuality.
It’s the first soft brand geared to independent hoteliers with landmark three- and four-star hotels designed for everyday travellers seeking unique accommodations. Globally, nearly 70 hotels currently don the Trademark banner.
“Trademark offers entrepreneurial hoteliers a unique opportunity to tap into a hospitality mega-network without sacrificing their hotels’ distinct character and authenticity, which draws travellers through their doors,” said Chip Ohlsson, executive vice president, North America, Wyndham Hotel Group.
“The surge of owners joining the Trademark family is testament to their desire to be part of something greater, as well as to Wyndham’s steadfast commitment and track record of delivering for its owners.”
Demand for soft-branded hotels continues gaining momentum in 2018.
According to Smith Travel Research, last year’s soft branded occupancies topped 66 to 70 per cent – the highest in occupancies – compared to 62 to 67 per cent for hard brands and 63 per cent for independent properties.
The newest Trademark additions offer everything from downtown city escapes to mountain adventures, while delivering authentic experiences at affordable price points.
The Trademark Hotel Collection is a portfolio of nearly 70 upper-midscale-and above hotels across the US and Europe, each with fiercely independent spirit and individuality.
Launched in 2017, Trademark is the first soft brand geared to three- and four-star independent hotel owners and is designed for travellers seeking distinctive accommodations, yet lacking the budget for today’s existing luxury soft-branded offerings.