Wyndham Hotel Group has confirmed it will add the “…by Wyndham” suffix to its range of brands.
Unveiled in front of thousands of its franchisees at the company’s global conferencein Las Vegas, the plan will begin rolling out immediately.
It will include names such as Super 8, Days Inn, and Ramada, which will become Super 8 by Wyndham, Days Inn by Wyndham, and Ramada by Wyndham respectively.
Brands adding the hallmark also include Howard Johnson, Travelodge, AmericInn, Baymont, Dolce, Dazzler, Esplendor, and Trademark – representing 7,074 properties across the globe.
The move not only unites the company’s diverse hoteliers under a common mission and name, but is also expected to favourably impact guest trial and brand awareness throughout the portfolio.
“As the leader in midscale and economy lodging, the Wyndham name has become synonymous with making hotel travel possible for all,” said Barry Goldstein, Wyndham executive vice president and chief marketing officer.
“This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone, revolutionising Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing.”
The change will impact on 7,000 hotels around the world
The updated brand names and logos will appear across Wyndham’s digital placements from brand websites to mobile sites and third-party listings from next week.
Hotel owners in North America may immediately begin placing orders for their new signs today.
The updates will progress around the world with an expected completion date of December 2022.
The cross-branding initiative represents a further evolution of the company and its brand portfolio leading up to its spin-off as a pure-play hotel franchising and hotel management company - Wyndham Hotels & Resorts - which is scheduled to occur later this quarter.
Wyndham’s Wingate, Microtel, Hawthorn Suites and TRYP brands already incorporate “…by Wyndham”.