Accor has revealed that it will not extend its agreements with three Centara hotels in Thailand from January 2012.

Two partnership agreements will expire on December 31, 2011, ending the joint branding of the Sofitel Centara Grand Bangkok and Sofitel Centara Grand Resort & Villas Hua Hin. In addition, the contract for Novotel Hat Yai Centara will also not be extended beyond December 31, 2011.

From January 1, 2012, the three hotels will be rebranded as, respectively, Centara Grand Plaza Bangkok, Centara Grand Beach Resort & Villas Hua Hin, and Centara Hotel Hat Yai.

The parting, which is an amicable one, sees the end of a strong and positive 25-year partnership between Accor, owner of the Sofitel brand, and Centara, a relationship that began with what was then the Sofitel Hua Hin in 1986.

“Centara and Sofitel have been on a remarkable journey together, sharing a great vision and working closely to nurture and develop many exciting opportunities,” said Suthikiati Chirathivat, Chairman of the Executive Board, Central Plaza Hotel Public Company Limited, owners of Centara Hotels&Resorts.

“We have enjoyed a highly-productive working relationship, and there is always the possibility of further collaborations in the future,” he said.

Centara has established itself as Thailand’s largest operator of hotels and resorts, with 53 properties at key destinations throughout the kingdom, and a fast-growing overseas portfolio that includes properties in the Maldives, Bali, Mauritius, Vietnam, and the Philippines.

World Travel Awards Asia and Australasia ceremony

In just two days, Thailand will play host to one of the most extraordinary and prestigious events in the world travel & tourism calendar, taking centre stage as a world class leisure and business destination, as it spearheads the global travel & tourism recovery.

The Asia & Australasia World Travel Awards, Gala Ceremony is set to take place at the luxurious Dusit Thani Bangkok in Thailand on 28th September

A distinguished line-up of travel industry professionals, senior executives from renowned travel companies, and hoteliers representing Asia & Australasia’s leading hotels, as well as media from 60 countries are expected to attend this prestigious ceremony when winners will be recognized for their outstanding achievements.

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