Hyatt Hotels Corporation have announced The Standard, Brussels officially joins World of Hyatt, Hyatt’s award-winning global loyalty program. The milestone marks a significant step in the continued integration of The Standard brand into Hyatt’s global ecosystem, further expanding access to its culturally driven hotels for a growing base of loyalty members worldwide. The Standard, Brussels is the first Hyatt hotel in Belgium.

Following the broader integration of The Standard portfolio into Hyatt, the Brussels property represents another European addition to the program. With this launch, World of Hyatt members can earn and redeem points across nearly the full Standard portfolio, unlocking the brand’s signature blend of design, nightlife, and cultural programming through Hyatt’s global platform.

The First by World of Hyatt in the Heart of Brussels

The Standard, Brussels is a dynamic destination for both locals and international travelers, embodying the brand’s ethos of bold design, vibrant social spaces, and a strong connection to the cultural fabric of its city.

Positioned at the intersection of creativity and community, the hotel features distinctive interiors that reflect Brussels’ evolving creative scene, lively food and beverage venues rooted in local and global influences as well as a robust calendar of cultural programming, from music to art and nightlife.

With its integration into World of Hyatt, guests can earn and redeem points during their qualifying stays, access elite member benefits, including complimentary room upgrades and exclusive perks, as well as progress toward tier status and milestone rewards.

Limited-Time Launch Experiences

To celebrate its debut within World of Hyatt, The Standard, Brussels will launch two exclusive, limited-time World of Hyatt FIND experiences, auction launching at 11am EST on Friday, May 8, 2026 on World of Hyatt FIND Experiences. Members can bid World of Hyatt points to win the two headline experiences including:

Experience 1: Stay in Brussels, Shop Antwerp: A Belgian Fashion Escape

Step into the world of avant-garde elegance with an exclusive, one-time Belgian fashion escape
Enjoy a two-night stay at The Standard, Brussels, paired with a curated excursion to Antwerp including a tour of the MoMu Fashion Museum and a private shopping tour and styling session with $5,000 credit to spend at Antwerp Six designer stores
200,000 American Airlines AAdvantage® bonus miles toward your flights
Starting bid: 10,000 World of Hyatt points
T&Cs apply; see below for more details
Experience 2: City to Coast: The Ultimate Standard Europe Itinerary

Experience Europe through The Standard brand’s signature lens with a three-part trip across Brussels, London, and Ibiza featuring bespoke stays and dining
Multi-city escape includes first-class train travel, seamless transfers throughout the journey, and airline miles, allowing the winner to book their own flight to Ibiza at a time that suits them
Whether indulging in world-class cuisine, exploring dynamic local neighborhoods, or unwinding by the sea, this is European travel – elevated
Experience includes a total of six nights, with a two-night stay in a Suite Spot at each of The Standard properties (Brussels, London, Ibiza), curated dining experiences in each destination, local transportation, a flight from London to Ibiza, and first-class train travel from Brussels to London
300,000 American Airlines AAdvantage® bonus miles toward your flights
Starting bid: 10,000 World of Hyatt points
T&Cs apply, see below for more details
Both experiences are available for bidding through World of Hyatt points from May 8 - May 20 2026 on World of Hyatt FIND Experiences.

These experiences reflect The Standard brand’s long-standing commitment to creating unforgettable moments, now amplified through Hyatt’s global loyalty network.

With nearly all Standard properties now part of World of Hyatt, the integration enhances visibility for the brand while offering members more opportunities to engage with its distinctive approach to hospitality across key international destinations.