The Peninsula Beverly Hills, a resort oasis hidden away in one of the world’s most glamorous cities, is known for its innovative ways of providing luxurious service. The hotel is the only one in Southern California to offer Airport Concierge service, to ease guests’ airport transfers, and to provide complimentary luggage storage for guests between visits.

Now, because The Peninsula Beverly Hills understands that each guest’s time is precious, the hotel has launched Peninsula Time, a unique check-in/check-out experience that gives new meaning to the phrase “luxury hotel,” for it literally makes a day at The Peninsula last longer than 24 hours, offering guests the luxury of time.

With Peninsula Time, by prior arrangement, guests may check in and out at any hour of the day or night for no additional fee. When they book a room, suite or villa, it is theirs for one night – even if they check in at 8 am on Day 1 and check out at 10 pm on Day 2.

“We want our guests to feel as if The Peninsula is their home away from home, so we always look for new ways to provide the utmost in service and value,” said Offer Nissenbaum, Managing Director of The Peninsula Beverly Hills. “Our unique Peninsula Time check-in/check-out experience enables guests to stay with us on their own schedule, the ultimate luxury. It’s one more reason why 70% of our guests are return customers.”

The Peninsula Beverly Hills’ unique Airport Concierge service also provides the luxurious gift of time. Hotel guests arriving and departing at LAX may opt to use the services of the hotel’s Airport Concierge. Upon arrival at LAX, a Peninsula Airport Concierge will collect their luggage and escort them to a waiting hotel car. En route to the hotel, guests may check in and order a complimentary welcome beverage, which will be awaiting them when they arrive at The Peninsula Beverly Hills. For departures, a Peninsula Airport Concierge will meet the guest’s hotel car at curbside at LAX, check in their luggage and whisk them through security to an airport lounge, where they comfortably await their flight.