Covid-19 spread panic in the hospitality sector last spring, but not all executives were caught in the headlights.
A group of thinkers took a deep breath and went about reinventing their businesses, adapting to better fit the changing world.
The Adapters, written by Sean Worker, with Glenn Haussman, does more than showcase a handful of hardworking and smart leaders in the sector.
Using their insights and experiences as the starting point, the Adapters is part of a multimedia business-learning experience designed to help people in travel industry to think differently, respond differently and fundamentally approach their careers and businesses to stack success in their favour.
Leaders are never static, and neither is the Adapters experience, which will be updated with new, in-the-moment-content on a new website.
The Adapters is a written, audio and video series designed around long- form podcast-style conversations with some of the brightest minds in travel, tourism and hospitality.
Additionally, QR codes within the book link to the website for additional content and context, which is great for students, executives and the curious.
Worker said: “The Adapters gets you up close and personal with some of the most respected leaders, operators, lawyers, analysts, academics, journalists, financiers and innovators in travel, tourism and hospitality today.
“We also examine other industries such as retail, online and digital commerce, along with technology trends in travel.
“However you prefer to digest the content - read it, watch it or ‘play’ along – you’re in control of how you engage.”
Visit the official website now to engage.