Southwest Airlines is launching new service to Atlanta (ATL) on Feb. 12, 2012, bringing greatly reduced fares and new flexibility for both business and leisure Customers. 

With initial fares for nonstop travel as low as $79 one-way, the first Southwest flights to and from Georgia will also mark a significant and eagerly anticipated milestone in the carrier’s acquisition of AirTran Airways.

Southwest President, Chairman, and CEO Gary Kelly revealed details of Southwest’s first Atlanta schedule during a luncheon with the Metro Atlanta Chamber of Commerce.

“We’re bringing especially great value to those of you who travel last-minute,” Kelly told the audience of business leaders.  “Here in Atlanta, our fully refundable, walk-up fares will be, on average, more than 30 percent lower than anything currently in these markets.

“And we are bringing the flexibility Southwest Customers already enjoy in other cities because we don’t charge a $150 fee simply to change your plans.”

From Atlanta, Southwest initially will offer 15 nonstop departures each day to five destinations:  Baltimore/Washington (BWI), Chicago Midway (MDW), Denver (DEN), Houston Hobby (HOU), and Austin, Texas (AUS)—a route not previously served by AirTran Airways.

“We’ve said all along that this deal to bring AirTran’s People, planes and places into the Southwest family is about offering more—more destinations and spreading more low fares farther, through the strength of our network.”

City.Mobi

Also in the United States today, City.Mobi is celebrating the success of its new guide to Atlanta.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Atlanta.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.