Eclipse chasers in North America are getting ready for the biggest night of the year on April 8th.

Being able to witness a full eclipse from land is incredibly rare, with astronomers at NASA saying that it could be as long as 375-years before a similar event occurs in the same North American pathway. 

The event is also good news for hoteliers in the region.

Over the past few months, Amadeus has been tracking the impact of the eclipse on hotel booking patterns across America using forward-looking business intelligence data from Demand360+.

The highlights from the latest data drawn on February 29th reveal average hotel occupancy across the nine markets of Dallas-Fort Worth, TX, Little Rock, AR, Poplar Buff, MO, Paducah, KY, Evansville, IN, Cleveland, OH, Erie, PA, Buffalo, NY, Burlington, VT has now risen from an average of 12 per cent on April 1st, 2024, to an average of 69 per cent on April 7th, 2024.

Smaller towns like Erie and Burlington are seeing that 89 per cent and 88 per cent, respectively, of their hotel rooms are already booked.

Data suggests average daily rates (ADR) have also increased significantly because of the eclipse, averaging $170 more than the same day last year.

Currently, rates will hit a high of $404 in Burlington which is 183 per cent more than the same day in 2023.

On average, hoteliers can see a 196 per cent increase in their rates when comparing the start of the week (April 1) to the end of the week in preparation for the eclipse (April 7). 

The average occupancy across the areas tracked has risen ten per cent from when the last insights were shared by Amadeus in December.

ADR has continued to rise too, averaging a seven per cent increase from when the data was last examined in December.