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Sheraton to reinvigorate spa concept

Sheraton Hotels & Resorts has confirmed it will launch a new upscale spa concept.

Entitled Shine for Sheraton, the new signature spa offering will roll out to 12 properties over the next 15 months, with the Sheraton Shanghai Hong Kou, Sheraton Beijing Dongcheng and Sheraton Yantai Golden Beach Resort all in line for an upgrade.

[stock]Hot|1m|right|Sheraton owner Starwood up on news[/stock]

Shine is currently available at selected hotels in China, Vietnam, the Maldives and the Slovak Republic.

“Introducing the Shine spa experience across our portfolio on the heels of our $6 billion revitalisation effort will be an invaluable, welcome addition to the Sheraton guest experience,” explained Sheraton senior vice president Hoyt Harper.

“With this global roll-out, we plan to make spa a cornerstone of the Sheraton brand experience, one that guests will truly embrace as part of their lifestyle.”

Shine for Sheraton was developed exclusively for Sheraton by owner Starwood Hotels’ in-house spa team to offer both business and leisure guests an upscale, approachable spa experience.

In collaboration with Shine’s preferred product partner, Germaine De Capuccini, the spa offers five signature treatments.

These include a massage, facial, body treatment, manicure/pedicure and a treatment for two.