Cunard Line managing director Peter Shanks has been appointed chairman of the Passenger Shipping Association.
Mr Shanks becomes the 17th incumbent and replaces Lars Olsson of Stena Line, who now becomes vice chairman of the industry body.
Pictured: Peter Shanks [Right] examines a model of Cunard’s Queen Mary 2
He takes on the role at a time of sustained growth in the cruise industry, with a record 1.65 million British travellers predicted to take a cruise in 2010.
Ferry travel has also been enjoying a revival, which passengers undertaking 40 million journeys in 2009 alone.
The European Union also outlined plans to enhance passenger rights for boat passengers earlier this week.
On taking up his position Mr Shanks said: “I am delighted to become the chairman at such an exciting time for cruise and ferry members.
“Both are introducing new, innovative ships and both offer such excellent value and service.”
Passenger Shipping Association
The PSA represents 42 different cruise lines and 14 ferry companies.
PSA director, William Gibbons, added: “I would like to thank Lars for the work he has undertaken during the past two years, particularly his contribution to the debate on regulatory issues.
“I would also like to welcome Peter to his new position, and with his wealth of experience we are assured of the continued development of the Association.”
Shanks was previously the PSA’s cruise section chairman, a position which will now be taken up by Stephen Park of Norwegian Cruise Lines.