Hong Kong-based New World Hotels has chosen Sabre Hospitality Solutions to launch its private label chain code “NW” and aggressively promote its brand among the global travel agency community. 

“We are impressed with Sabre Hospitality Solutions’ technology and large distribution networks,” said Dexter Chia, vice president sales and marketing for New World Hospitality.  “We look forward to leveraging Sabre’s industry expertise to support our aggressive expansion plan in Asia over the upcoming years.”

New World Hotels’ private label chain code will ensure its seven business hotels located in Ho Chi Minh City, Manila, Dalian, Shanghai, Wuhan, Shenyang and Shunde have good control over their brand, marketing messages and how travel agents view the products.  In conjunction with the chain code launch, New World Hotels is offering an introductory offer to travel agents at 18 percent commission and complimentary guest internet access through December 2012.

“With plans to double in size by 2017 with development focused in China and leading Asian cities, New World Hotels is one of the fastest growing brands in Asia,” said Patrick Andres, vice president of Asia Pacific for Sabre Hospitality Solutions.  “The New World Hotels team is extremely focused and dedicated to finding new ways to take advantage of Sabre Hospitality Solutions advanced technology, innovative tools and proven best practices to grow their business.”