Global travel technology company Sabre has signed a new, long-term, full-content agreement with United Airlines.

Sabre and the airline plan to work together to make United’s material ancillary products and services, including its Economy Plus seats, available in the Sabre global distribution system (GDS).

United’s published fares and inventory, as well as its material ancillary products and services that are distributed through Sabre, will be available to travel buyers worldwide who use the Sabre travel marketplace.  Sabre and United are currently working to make United’s premium seat option, Economy Plus, available once again through Sabre. 

United joins other global airlines that sell or expect to sell their ancillary products and services in the Sabre travel marketplace. 

“Sabre will merchandise United’s complete range of fare offerings, including material ancillaries, into our marketplace in a way that will help differentiate them,” said David Gross, senior vice president, Sabre Global Supplier Distribution.

“Sabre is committed to helping United more effectively market and sell its products and services to the broadest number of travellers.” Gross added.

Sabre and United will co-develop solutions using next-generation technology that will permit United to offer more relevant personalised offers to their loyal customers. 

These advancements will also better promote and disclose the unique value of the airline’s different fare and ancillary products and services to travel agents with additional descriptive text and graphics for enhanced on-screen merchandising within the Sabre Red Workspace and through Sabre Web Services.