Ryanair has launched a new payment partnership with PayPal, providing customers, business travellers, travel agents and corporate travel departments with even more ways to book and pay for the lowest fares on the Ryanair.com website.

Ryanair’s 86 million customers now have the option to pay for their Ryanair flights using their PayPal account, ensuring even faster bookings on Europe’s biggest travel website.

Ryanair chief marketing officer, Kenny Jacobs, said: “Millions of European consumers use PayPal on a daily basis and as Europe’s biggest airline, Ryanair is pleased to launch our new partnership, offering our 86 million customers even more ways to book and pay for Europe’s lowest air fares on the Ryanair.com website.

“Our partnership with PayPal is the latest element of our Always Getting Better programme and our commitment to the continued improvement of our customer experience, and follows the introduction of allocated seating, a free second carry-on bag, reduced fees, a new website, a new app and mobile boarding passes and our Ryanair Family Extra service.

“We will next unveil our tailored business product, as we continue to offer so much more than just the lowest fares.”

PayPal’s Louise Phelan celebrate the deal with Ryanair marketing chief Kenny Jacobs

This is the latest in a series of moves from Ryanair designed to soften its image.

Customer improvements, including allocated seating, a second free cabin bag, a new website and app and a dedicated family service have all been launched, with a tailored business product set to be unveiled in the coming weeks.

PayPal vice president for global operations Europe, Middle East & Africa, Louise Phelan, said: “Ryanair revolutionised low fare air travel in Europe.

“As the pioneer of faster, safer online payments, PayPal is delighted to help Ryanair develop its customer experience by making it even easier and quicker for travellers to book and pay for their flights online.

“With our 152 million active accounts across the world, we’re also making it easier for businesses such as Ryanair to expand their international sales.”