Rotana and Al Diyar United have announced the launch of Centro Salama Jeddah.

The property is the first hotel project to be funded and developed in partnership with Al Diyar United Company, one of the leading real estate developers in the Kingdom of Saudi Arabia. 

The new hotel, which is the second under the Centro by Rotana brand in Jeddah and the third in the Kingdom, features 189 rooms and suites, all designed with a modern style and contemporary feel so that guests can enjoy maximum comfort.

The hotel provides a new concept for hospitality in the region and is expected to gain popularity among business and leisure travellers alike.

Al Diyar United Company chief executive, Muaz Yassine Kadi, stated that the success of this project demonstrates the benefits of the strategic partnership between Al Diyar United Company and Rotana Group.

“We are happy and honoured to showcase our expertise in the local hospitality sector and to bring to life our partnership with Rotana, one of the biggest names in the hotel industry,” said Kadi.

“This project confirms our position as one of the leading real estate developers in the Kingdom, where we have other projects across many sectors.

“Now, we look forward to continuing our partnership with Rotana by establishing additional developments in the near future.”

Centro Salama Jeddah is the tenth hotel launched under the Centro by Rotana brand in the region.

It is the group’s fifth hotel in the kingdom, all of which supply the Saudi hospitality market with more than 1,300 hotel units.

Three new hotels are currently under development in the Kingdom, which will add more than 780 hospitality units to the local market as part of the group’s local strategic expansion plan.

Chief operating officer of Rotana, Guy Hutchinson, expressed his thanks and appreciation for all the group’s partners in this important opening:

“Rotana is pleased to support the kingdom’s development journey, and continue strengthening its hospitality credentials through the opening of world-class properties that will cater to the increasing demand.

“The opening of Centro Salama will support the hotel rooms offering, and will also support the diversification of hotel products in the Kingdom’s hospitality sector.”

Hutchinson pointed out that Centro Salama combines exceptional service and high value, meeting the needs of business travellers and families alike.

Centro Salama is characterised by its strategic location at the heart of Jeddah overlooking Al Madinah Road, which is considered the largest commercial road in the city.

The hotel is close to shopping centres and entertainment venues, and is only 15 minutes away from King Abdulaziz International Airport.