Despite the European summer coming to an end, Dubai Tourism has launched a multi-touch point campaign to drive holiday bookings during the winter season.

The campaign, running until December, will include YouTube pre-rolls, YouTube bumper ads, social media content, display advertising and trade print advertising.

All are designed to raise awareness of winter sun holidays to Dubai and ultimately drive bookings during this key period for the destination.

A dedicated website landing page with the sole purpose to inspire travel has been creating and will be live throughout the campaign.

Shahab Shayan, senior manager, UK, Ireland and Nordics at Dubai Tourism, said: “We’re excited to be launching our new winter sun campaign to the UK and European markets.

“Winter sun is a key selling point for us as it’s a fantastic time to get away from the European winter and experience all our city has to offer.

“Dubai is a safe, family-friendly destination with affordable flights and value-for-money accommodation, not to mention guaranteed sun.

“No other location allows visitors to enjoy theme parks, luxury beaches, water parks, great food and authentic desert safari experiences only a short distance away.”