TUI Travel’s Mainstream Sector has appointed Dan Robb as its digital marketing director.

This is a new role within the sector and Robb will join the Group on July 1st. 

He has worked at Google for the last nine years where he has led the development and growth of Google’s Travel team.

Robb said: “I am delighted to be joining TUI Travel.

“The group is at an exciting point in its digital journey and I look forward to bringing my experience to the team and helping to further drive its digital growth.

“While I will miss Google and the great team we have in Google Travel, this is a fantastic opportunity and I look forward to joining in July.”

Robb will be responsible for driving Mainstream’s digital marketing across the sector in order to grow the group’s position as a leading digital business.

Commenting, Nick Longman, managing director, distribution and online, mainstream sector said: “Digital marketing is core to our digital and online modernisation strategy. 

“It is, therefore, important that we have the very best people in the business to make sure we capitalise on the opportunities available to us. 

“Dan brings with him a wealth of experience and is uniquely placed to ensure we get the most out of our relationship both with Google and other leading digital companies.”