Regent Hotels & Resorts, a global leader in luxury hospitality, has selected Sabre Hospitality Solutions for its distribution needs.
This decision was fuelled by the 2010 acquisition of the Regent brand by Formosa International Hotels Corporation (FIHC), the largest and most profitable hotel company listed on the Taiwan Stock Exchange. Formosa has seen Sabre deliver successful results to their other hotel brands and decided to leverage that experience with Regent.
Regent switches its global distribution system (GDS) chain code, RE, to the industry-leading SynXis Central Reservation System (CRS) on 14 November 2011. In addition to GDS distribution, Regent hotels will gain the full benefit of Sabre Hospitality Solutions’ marketing across all channels, including online travel agents (OTA), direct connects, the Guest Connect website booking engine, call centre services and mobile booking platforms.
“Sabre Hospitality Solutions has proven to be flexible to accommodate the unique and customised needs of the Regent brand. We received numerous positive testimonials about Sabre’s successful implementation process, which was a critical factor in our selection criteria,” said Ralf Ohletz, President of Regent Hotels & Resorts. “The breadth of hospitality solutions and experience Sabre Hospitality Solutions provides will be a powerful benefit to us as we continue to grow.”
Regent was founded in the 1970s and gained international recognition in 1980 with the opening of The Regent Hong Kong. The brand earned global acclaim for its unmatched standards of luxury and service and the finest traditions of Asian hospitality. Regent was also the first truly Asian-based global hospitality group in an industry that had previously been dominated by European and American brands.
“I’m impressed with Regent’s vision, experience and positive attitude about revitalising the brand,” commented Patrick Andres, vice president, Asia Pacific, for Sabre Hospitality Solutions. “We are thrilled that an Asian-based hospitality company has selected Sabre Hospitality Solutions, recognising our strong presence and ties to the region.”
Regent hotels in Beijing, Berlin, Taipei, Turks & Caicos, Singapore and Zagreb can now be booked via SynXis.