Following the success of the first ILTM Americas in Mexico earlier this month, International Luxury Travel Market - organised by Reed Travel Exhibitions - has announced it will be launching a similar event in South Africa next year: ILTM Africa.

Taking place on April 8th-9th 2013 at one of Cape Town’s landmark hotels, The Mount Nelson, ILTM Africa will be a unique event where all suppliers will represent luxury travel experiences from the African continent, meeting with hosted luxury travel buyers and agents from the most significant - as well as key emerging - global luxury travel markets.

This is a new format for ILTM: its other regional events invite exhibitors from across the world to meet with invited buyers from the specific region.

Alison Gilmore, Reed Travel Exhibitions, ILTM exhibition director commented: “The success of ILTM Americas proved just how hungry the luxury travel market is to continually seek new experiences.

“Africa holds some of the world’s greatest wilderness areas, richest cultures and most awe-inspiring wildlife – it is full of life from the tops of the mountains to the depths of the oceans. 

“ILTM Africa will offer a specific platform for this breathtaking continent to show the world’s most influential luxury travel buyers the full range of its many authentic experiences.”

ILTM Africa will be a one-to-one summit, matching mutual requests from buyers and exhibitors alike to meet on a strict one-to-one ratio. 

Following the traditional ILTM format, both buyers and exhibitors must follow a strict accreditation process in order to participate. 

The event will begin with an Opening Forum that reflects key trends and issues, both locally and globally, involving movers and shakers from global luxury travel in a series of interviews and debates.