Starwood Hotels & Resorts Worldwide, Inc. announced the opening of The Westin Snowmass Resort following an extensive, multi-million dollar renovation to reposition the prestigious, slope-side property as a Westin.

Formerly known as the Silvertree Hotel & Conference Center, the resort fully refurbished all guest rooms and public areas in order to implement the full suite of Westin signature amenities, designed to rejuvenate and inspire wellbeing. Owned by a joint venture between Starwood Capital Group and Wasserman Real Estate, The Westin Snowmass Resort is ideally situated in the heart of Snowmass Village, adjacent to the slopes of Snowmass – one of Colorado’s most sought-after ski mountains. 

The Westin Snowmass Resort features 254 rooms including 18 suites, all with spectacular slope-side views. The resort’s brand-new restaurant – The Snowmass Kitchen – offers all-day dining with convenient ski-in/ski-out access. Guests will enjoy the world-class spa facility and brand-new WestinWORKOUT® fitness center overlooking Snowmass Village, as well as the two new hot tubs at the resort’s pool. The newly landscaped outdoor space is ideal for outdoor events. The 20,000 square-foot conference center was fully renovated and re-opened on June 1, 2012.

Overlooking the slopes of Snowmass, The Westin Snowmass Resort is walking distance to the shops and restaurants of Snowmass Village and is convenient to three other ski areas – Aspen, Aspen Highlands and Buttermilk. The Snowmass/Aspen area is also a leading destination for summer vacationers, offering a host of activities such as white-water rafting, championship golf courses, horseback riding, hot air balloon rides and hiking.

“We are delighted to open The Westin Snowmass Resort where guests can enjoy either winter skiing or summer recreation at a magnificent property that truly exemplifies the Westin brand’s emphasis on wellbeing,” said Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts. “As the newest addition to the Westin brand’s already extensive collection of ski resorts, The Westin Snowmass gives travelers the opportunity to experience the Westin difference in the prestigious Snowmass/Aspen area.”

The sensory-rich environment at Westin offers a respite from the rigors of travel and sets a welcoming tone. Upon entering the lobby, guests begin to breathe more easily as they are greeted with soothing elements like relaxed lighting, natural botanicals and stimulating music. All guestrooms feature the world-renowned Westin Heavenly® Bed with lush sheets, down cushioning and a patented pillow-top mattress, which cradles and contours to the body for complete comfort. Another industry first, the Heavenly® Bath creates an invigorating spa-like experience, enhanced with the brand’s Heavenly® Shower, Heavenly® Robe and exclusive White Tea Aloe bath amenities. In-room, high-speed Internet access and an ergonomic work space offer travelers convenience and productivity in a tranquil setting.

“We are thrilled to be re-opening as a Westin in time for the winter ski season and invite guests to enjoy our newly improved facilities and rejuvenate with the help of the Westin brand’s signature amenities and services,” said John Curnow, general manager of The Westin Snowmass Resort. “The Westin Snowmass Resort is one of the area’s top wedding and meeting destinations and a stand-out resort with year-round appeal.”

Westin Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.