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Premier Inn presents sneak preview of new bed at Emirates Dubai 7s

Premier Inn presents sneak preview of new bed at Emirates Dubai 7s

Premier Inn Middle East, official supporter of Emirates Dubai 7s, has chosen the greatest sports and entertainment festival of the region as the location for an exclusive sneak preview of its brand-new, ultra-comfy bed. From 1 to 3 December, festival goers are invited to visit Premier Inn’s Hotel of PrizZZes to test the hotel’s soundest sleeping experience ever, engage in a range of fun activities and win amazing prizes.

A great night of sleep
The new Premier Inn mattress has been rigorously tested and expertly crafted by renowned sleep brand Silentnight to deliver an unparalleled sleep experience. The bedding is made with breathable materials to keep cooler, special foam to give extra comfort and a 1000 pocket zoned spring system to support all body shapes and create a great night of sleep for everyone.

Premier Inn’s Hotel of PrizZZes
The new bed will be the centerpiece of the Hotel of PrizZZes: a fun representation of an actual Premier Inn hotel and its main amenities. The Sleep Squad will welcome guests and check them in at the hotel. They can then ‘Hook a Duck’ in the hotel’s swimming pool, take a fitness photo at the gym, test their bed making skills in the Beat the Housekeeper competition and finally, win a Premier Inn breakfast when throwing a Bullseye.

Simon Leigh, Managing Director, Premier Inn Middle East, said:
“I am excited for Premier Inn Middle East to be an official supporter of Emirates Dubai 7s and to be part of this brilliant celebration of sports and entertainment for the second year in a row. As the region’s leading destination for sports and leisure related travel, sport is in our DNA.

“Furthermore, Premier Inn is committed to provide our guests in the Middle East with a great night of sleep. Our presence at this event is a massive opportunity for Premier Inn to showcase our brand and offer a sneak preview of our superior sleeping experience before the new beds arrive in the hotel rooms in early 2024. Whether you are in the team or behind the team, you can rest easy with us.”


For people looking for a place to stay during the Emirates Dubai 7s, check out the flexible rates at Premier Inn Silicon Oasis, located only 15 minutes away from the sports venue. For information and bookings, visit or follow @premierinngulf on social media.