Plusgrade, a global leader in ancillary revenue solutions for the travel industry, and airBaltic, Latvia’s national airline, today announced a partnership to enhance the premium travel experience. This collaboration introduces Business Class upgrade opportunities, offering passengers increased comfort while driving ancillary revenue for the airline.

airBaltic, known for its commitment to excellence and sustainable aviation, continues to innovate in providing outstanding service to its passengers. The partnership with Plusgrade marks another milestone in airBaltic’s mission to deliver the best possible travel experience while maintaining operational efficiency.

The new upgrade program allows passengers to:

Bid for Business Class: Eligible passengers can place bids for available Business Class seats, providing an opportunity to experience premium travel at attractive prices
Enjoy Premium Services: Successful upgraders gain access to all Business Class amenities, including priority check-in, airport lounges, and enhanced onboard service
Future Enhancements: Additional premium products will be launched throughout 2025
Ken Harris, Founder and CEO of Plusgrade, commented on the collaboration: “We are excited to partner with airBaltic, one of Europe’s most innovative airlines. This partnership enables airBaltic to maximize their premium cabin revenue while providing their passengers with opportunities to enhance their journey. We look forward to expanding our partnership with additional ancillary revenue solutions in 2025.”

Natālija Kuzmina, VP Customer Experience & Insights: “At airBaltic, we continuously strive to enhance the travel experience for our customers. The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue. We are delighted with our partnership with Plusgrade and look forward to expanding it with additional products in 2025.”

The new upgrade program is available now. For more information about the Business Class upgrade opportunities, please visit https://www.airbaltic.com/en-LV/upgrade-to-business-class-with-bidding.

About Plusgrade

Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As the ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world. For more information, visit Plusgrade.com.