Christopher Pickard has taken up the role of director of tourism for St Helena.
He will be on a two-year contract, and will take up his post on arrival at St Helena on October 14th 2015.
Pickard will be working with Enterprise St Helena and the Tourist Office and will build on the work already started in expanding, developing and enhancing St Helena’s tourism industry to be on par with best practices globally and for the benefit of the Saint community, the tourism sector and investors alike.
He said of his appointment: “The opening of the airport and start of scheduled flights next year will mark the beginning of what should be a new and very exciting chapter for St Helena.
“I am honoured and delighted to have been chosen to play my small part in this developing story and will be trying to help St Helena and its residents to build and create a sustainable travel and tourism sector - a sector that should bring very real and tangible benefits to the majority of the Island’s population.
“I look forward to learning about everything that the Island currently offers to its residents and its visitors and, in conversation with Saints, I want to understand how they would like St Helena to develop.
“By applying my global travel experience and contacts, I will then aim to achieve these objectives through tourism.”
Pickard is former chairman of the Latin American Travel Association and is a founder and trustee of its charitable foundation.
He set up the Brazilian government’s first overseas tourist office, and has been the director of communications for the World Travel & Tourism Council.
In his career, he has worked very closely for and with a number of tourist boards, airlines, cruise lines, hotel companies, destinations, as well as tour and ground operators.
He has also written extensively about travel and tourism and has authored and contributed to a number of guidebooks and travel publications.