Enterprise St Helena has signed a contract with the Brighter Group which will see the London firm take on as the new public relations agency for the organisation.
The Brighter Group has 23 years of experience working as a public relations agency and has worked with tourist boards and islands around the world.
Helena Bennett, director of tourism for St Helena, said: “I am pleased to announce the Brighter Group as Enterprise St Helena’s tourism and investment public relations agency.
“The Brighter Group impressed the panel with their background research on St Helena and already has so many links with associations, boards and media that can help St Helena as a developing destination.
“Welcome Brighter Group, the local team looks forward to working with you.”
The agency is a member of both the Latin America Travel Association and the African Travel and Tourism Association along with St Helena Tourism.
Additionally, they are members of the Public Relations Consultants Association.
Debbie Flynn, managing partner of The Brighter Group, a Finn Partners Company, said: “We are absolutely delighted that Enterprise St Helena have chosen Brighter Group to handle their public relations and marketing activities.
“St Helena is an incredible destination for British holidaymakers, with its pristine natural scenery, marine diversity, endemic botany, world- class wildlife and fascinating history.
“We are really looking forward to working closely with Enterprise St Helena and the UK travel trade and media in order to promote all that this beautiful island has to offer.”