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Pennicook steps down from leadership of Jamaica Tourist Board

Pennicook steps down from leadership of Jamaica Tourist Board

Paul Pennicook, tourism director at the Jamaica Tourism Board, has stepped down from his role following the end of his three-year term.

Pennicook, who returned to the Jamaica Tourist Board in July 2014, was given the mandate to lead and oversee the promotion of Jamaica’s tourist industry to ensure optimum visitor arrivals and increase the country’s share in the marketplace.

During his tenure, Pennicook gave much attention to modernising the operations of the board and to deepening the partnership with industry players.

His strong relationships with industry partners were important to ensuring that the destination remained at the forefront of the travel industry.

He served the board previously in a similar role from 2003-2006.


Chairman of the JTB, John Lynch, expressed his appreciation to Pennicook and thanked him for his service and contribution to the JTB and the people of Jamaica, wishing him well in his future endeavours.

The vacancy has been advertised and a search committee is in place to find a suitable candidate to fill the post.
Jamaica Tourist Board deputy director of tourism, sales, Donnie Dawson will serve as acting tourism director during the interim.

The Jamaica Tourist Board, founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston.

The board was declared the Caribbean’s Leading Tourist Board by the World Travel Awards from 2006-2016.