The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of Audra Morrice, chef, author and host/judge of MasterChef (Asia and Singapore) as its Ambassador for Sustainable, Gastronomic Tourism.
“Throughout her career, Audra has been an advocate and champion for Asian heritage cooking, and I am delighted that she has agreed to be our Ambassador for Sustainable, Gastronomic Tourism,” said PATA CEO Liz Ortiguera. “According to our newly released edition of PATA’s Issues & Trends, one of the biggest key drivers of positivity in online social sentiment about Asia Pacific travel is gastronomy. Having Audra as our Ambassador for the Asia-Pacific region provides a leading voice in promoting the authenticity and diversity of cuisines across the region, the celebration of locally sourced ingredients and the appeal of Asian gastronomy experiences for travellers. I look forward to working with her towards this goal.”