Oyo Hotels & Homes has announced a strategic partnership with Ctrip, China’s largest online travel aggregator.
As part of this partnership, both companies will collaborate across multiple areas of business, including demand generation by providing access to customers of both brands, online-to-offline services integration, data operation, and branding.
Commenting on the development, Sam Shih, chief operating officer, Oyo China, said: “With Oyo Jiudian (Hotels), we’ve built a brand that is synonymous with quality accommodations.
“Our multi-brand strategy enables us to meet the needs of every type of traveller and this partnership with Ctrip gives us an opportunity to extend our offerings to millions of discerning Chinese travellers looking for standardised, quality offerings.
“As China’s second-largest hotel chain, we are determined to soldier on in our mission of creating quality living spaces and the exceptional reach that Ctrip enjoys as China’s largest online tour operator will steer us closer to travellers who can choose from Oyo’s 10,000 hotels in the country located across 320 cities.
“We look forward to working together and transforming China’s hospitality industry.’’
The partnership will enable both the brands to leverage the synergies – Oyo’s large volume of design-oriented low-cost assets and refined operation capabilities along with Ctrip’s distribution network and platform ecosystem - and complement each other while offering everyday travellers easy access to good quality affordable living spaces.